Action for Blind People is committed to offering value for money holidays and breaks to blind and partially sighted guests, specifically designed to meet their needs.
In order to do this, Action’s Vision Hotels need to carefully research the attitudes of people affected by sight loss in relation to hotels and holidays. This research will enable Action to direct the future of their hotels in ways that best meet the needs of blind and partially sighted people.
Our research is co-produced – this means that the survey we have produced has been designed by people who are visually impaired. The results will be analysed and interpreted by people affected by sight loss, and any decisions taken will based on this.
Up until about five years ago, Action's hotels provided breaks and holidays just for people affected by sight loss. Although holidays continued to be considered important by Action, they did not feature as part of RNIB Group Strategy at that time. Therefore, a decision was made to reduce the subsidy Action provided to hotels, over a period of time. This meant we could spend the bulk of the money available to Action on front line services - delivered to people with sight loss who were at a point of crisis.
In order to help to improve the hotels’ financial position, we made a decision to promote hotels to sighted guests, through online travel agents.
Promotion of Vision Hotels to our key market (people affected by sight loss) continued but without any real insight in to what makes hotels or holidays special for them, so now we want to hear from the people our hotels have been designed for.
Since promoting the hotels to the general public three things have happened:
In order to increase the number of people who are visually impaired who use our hotels we need to understand three things:
That's the context of our research – and that’s why we really need your help.
Our research will be undertaken through a survey available in a number of formats:
As an incentive, we have been offering everyone who completes our survey before Friday 22 February 2013 to be entered into our free prize draw to win either a three night, full board, break at a Vision Hotel or £250 of M&S vouchers.
We're pleased to announce the winner of the prize draw is Julia Hawkins. Congratulations!
Please help us and complete our survey.
If you would like to know more about our research or if you have any questions about completing the survey or a free prize draw, then please contact Paul Morrison by email at email@example.com or by phone on 01661 842504.
Paul Rymer has lead the Co-production team on this project. For more information about this, contact Paul by email on firstname.lastname@example.org.